Preliminary Ideas

Schedule

Bus Stop Final Designs

These bus stops designs are what I am using for my final piece. I'm pleased with them as I believe they address my target market well and has a clear message behind them. If I was to improve my advertising campaign I would add a few more additional designs to emphasise the 'craft ur' strap line.

Target Market Feedback

After designing what the remodeled bus stops would look like I took the preliminary sketches to my target market who are teenagers and they felt that they liked the overall idea of the target physically being involved in the advert and they thought it was a really clever way of communicating with them, they also liked that it made the museum seem 'less boring'. However the common criticism I had was that the designs were selling the wrong thing. Rather than an advert for the chair museum they thought the designs were for a holiday company seeing as the backgrounds were in different locations such as a throne room, african jungle and a ski chair lift. From this feedback I got I thought I would keep the throne room idea as it concentrates on the chair and shows a little bit of historical background however I would have to replace the other designs. To do this I will look at the history behind chairs and concentrate on the chair designs rather than the location of the chair as to focus the attention towards craft and my strap line 'craft ur own chair'. My additional target market, the hearing impaired, said that the adverts worked well for them as they got the full message solely through looking at it rather than relying on sounds. They felt the use of bus stops was an imaginative idea as people would be constantly exposed to the advert. They also criticized the fact that it was selling the wrong thing and thought that the designs needed to be changed so that not only do they concentrate on the crafting of chairs but they said they should compliment one another.