Creating an audio ident

For the viral video idea I would have an audio ident played at the end of the advert linking the message with the melody. I've chosen a short and catchy melody but most importantly I kept it bouncy and fun to reflect the message I'm intending to convey that the Wycombe Museum is fun.

Visual I's Proposal

Targetting Teenagers

Exam Brainstorm

Guerilla Advertising

Having looked at successful ad campaigns I focused on a specific advertising style called 'Guerilla Advertising'. This type of advertising focuses on a complex idea presented within one simple image conveying a company's message. What is important about this style is that they are so creative and eye catching that the message stays within the intended audience's memory so much that they may spread the message on to other people.

Initial Ideas

DDB Advertising

Successful Ad Campaigns

Having looked at various successful ad campaigns I focused on the simplistic style to them. What I found common was that the image was what captures the audience's attention and to accompany that there is a small message but you have to look for it. These adverts are particularly successful as it presents a company's message in a very unusual way which makes us as potential buyers spread their message.

Addressing Alternative Target Audience

Whilst visiting the Wycombe Museum's website I looked at the events organized and what is already available for different age groups. The museum already holds events for families, adults and children however I found out none of these targeted teenagers or people who may suffer form a disability. I chose to focus on advertising for teenagers as I felt this was a wider market.

Aimed Audience