Having looked at successful ad campaigns I focused on a specific advertising style called 'Guerilla Advertising'. This type of advertising focuses on a complex idea presented within one simple image conveying a company's message. What is important about this style is that they are so creative and eye catching that the message stays within the intended audience's memory so much that they may spread the message on to other people.
Monday, 6 December 2010
Guerilla Advertising
Having looked at successful ad campaigns I focused on a specific advertising style called 'Guerilla Advertising'. This type of advertising focuses on a complex idea presented within one simple image conveying a company's message. What is important about this style is that they are so creative and eye catching that the message stays within the intended audience's memory so much that they may spread the message on to other people.
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