Creating an audio ident

For the viral video idea I would have an audio ident played at the end of the advert linking the message with the melody. I've chosen a short and catchy melody but most importantly I kept it bouncy and fun to reflect the message I'm intending to convey that the Wycombe Museum is fun.

Visual I's Proposal

Targetting Teenagers

Exam Brainstorm

Guerilla Advertising

Having looked at successful ad campaigns I focused on a specific advertising style called 'Guerilla Advertising'. This type of advertising focuses on a complex idea presented within one simple image conveying a company's message. What is important about this style is that they are so creative and eye catching that the message stays within the intended audience's memory so much that they may spread the message on to other people.

Initial Ideas

DDB Advertising

Successful Ad Campaigns

Having looked at various successful ad campaigns I focused on the simplistic style to them. What I found common was that the image was what captures the audience's attention and to accompany that there is a small message but you have to look for it. These adverts are particularly successful as it presents a company's message in a very unusual way which makes us as potential buyers spread their message.

Addressing Alternative Target Audience

Whilst visiting the Wycombe Museum's website I looked at the events organized and what is already available for different age groups. The museum already holds events for families, adults and children however I found out none of these targeted teenagers or people who may suffer form a disability. I chose to focus on advertising for teenagers as I felt this was a wider market.

Aimed Audience

High Wycombe Chair Museum

Wycombe Chair Museum

The Wycombe chair museum is a museum based around the craft of furniture making. The museum is set for people to find out the history behind the fascinating collection of Windsor Chairs.

The museum is open Monday to Saturday 10am-5pm and the admission is free. The museum can be hired for events from £35 including the use of equipment: Projector, DVD, Flipchart, Slide Projector, OHP, Flat Screen TV and Projection Screen.
The museum holds monthly events for different age groups eg The Big Bug Hunt, Garden Games Challenge. Events for children include many craft based activities such as : Terrific Toy Makers which involves children making their own toys based on toys from the past.
Exhibitions are also free of admission and include Sculptures by Alfred Oakley and community exhibitions.